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Aug 19, 2019

“The right business coach will accelerate your progress and give you the steps to success.”

Sonya Stattmann & Laura Shook-Guzman
Women in the Business Arena

You’re ready to admit that you need help in the business arena. Who should you turn to? What do you need to know before selecting and investing in a business coach?

It can be hard to differentiate between the sea of business coaches, mindset coaches, life coaches and specialists, but knowing who to trust your business to is essential to success. Every business owner needs a strong support team to maintain consistency and achieve success. Investing in a business coach who resonates with your vision and goals will keep your business afloat and help you ride out the ups and downs that are inevitable in growing a business. 

A business coach may or may not be the help you need in this stage of your business. Let’s review the proper criteria, best time, and approach to see if you should invest. If you want a quick diagnosis for your business, you can visit


“There are a lot of people calling themselves “business” coaches, but they are only working with one aspect of business. That is NOT a business coach, that is a specialist.” - Sonya Stattmann (7:35 - 7:43)

What are the criteria for a legit business coach? 

A business coach is similar to a General Contractor. They have a deep understanding of all aspects of business, including marketing, packaging, messaging, and mindset. It’s best to seek out individuals with a minimum of 5 years experience (as a business owner) who specialize in your specific industry. Be sure to ask a lot of questions and listen for direct answers to ensure they’re not all smoke and mirrors.

When do you need a business coach? 

There are two situations when it is ideal to have a business coach. The first is when you’re just starting out and don’t have clarity around your business foundation and direction. So often people feel they should wait until they have more money coming into invest in a business coach, but this is a huge mistake that will cost you huge amounts of money, time and energy in the future. 

The second is when you’ve got a good thing going but are ready to take your business up a level or scale. It can be hard to see our blind spots and a business coach can not only help you see them but help you repair any cracks in your business foundation. They can offer a holistic perspective and an objective opinion for growth. Their clarity on what is and isn’t working will save you time, energy, and even money in the long run.

How do you find a business coach who’s a good fit for you? 

There’s no one-size-fits-all solution when it comes to coaching. You want to find a business coach who aligns with you, your values, and what you want to accomplish. As you begin your search, let prospective candidates run a diagnosis on your business. This lets them get a better feel for you and whether they would be a good fit for your needs. We recommend working with another woman who operates in the divine and mature feminine space. They can understand your daily struggles as a caregiver and woman in the business arena. 

“If I calculated the cost of all my mistakes, and you told me I could’ve saved those by working with someone who understood my business model...then it would’ve been a no-brainer to hire a business coach.” - Laura Shook-Guzman (19:36 - 19:49)

Mistakes are inevitable as a businesswoman. But you can minimize them and save yourself a lot of heartache and money in the long run. Choose to invest early on in a business coach for a guaranteed return on investment. A coach’s expertise and understanding will help you navigate the competitive business arena so you’ll be well on your way to lasting success. 

How to get involved

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If you want to explore another article on Finding the Right Business Coach for you, visit